Successful Furniture Makers

Start living your dream lifestyle with our step-by-step business course to turn your passion into profit.

The Successful Furniture Makers course by Al + Imo is the only implementation course of its kind that not only shows you exactly how to set up procedures and processes in your making business but also teaches you digital marketing strategies to reach your dream customer at your dream price point.

Before we tell you about this life-changing program, let’s talk about who this is really for…

  • You have the skills and passion for making beautiful things.

  • You want to wake up everyday and get paid to create the things that bring you joy.

  • You want the freedom and flexibility that only running your own business provides.

  • You want to create a business that is more than just a product.

Whether you’re…

 

  • Still working your ‘full-time safe job’ and wanting to get all of your ducks in a row before moving to full-time furniture making.

  • You’re already making full time but you’re overworked, underpaid and lack the confidence to charge what you’re worth.

  • You struggle to find the right customers at the right price point.

  • You feel overwhelmed by tech and marketing and have no idea where to start or what to do.

  • You’re burnt out and struggle to keep on top of the admin side of your business and you want more time to do what you love (making beautiful things).

You’re in the right place and we’re going to tell you exactly how the Successful Furniture Makers course will give you the tools, inspiration and unparalleled support on your journey to creating / refining your making business.

By the end of this course you will have:

 

  • Established your dream jobs and identified your ideal customer.

  • You’ll have refined your brand to best represent you and attract your ideal client. 

  • Implemented our blueprint business processes so you can spend more time making and avoid the admin overwhelm.

  • You will have the money side of your business set up and will feel confident quoting & taking payments.

  • You will have updated / created your website and will confidently  know exactly what to put on online to attract your ideal customer and you will understand & implement organic SEO techniques.

  • Implemented our seamless customer service strategy and email sequences from initial enquiry all the way through to post-delivery to make sure your hard-earned prospects have the best possible chance to convert into paying (and repeat) customers.

  • You will have a content marketing strategy to drive traffic to your website that you can replicate over and over again.

 
 

What our students are saying:

 

“All I can say is if anyone is reading this and thinking about doing the course DO IT, it's worth every penny!!!! It was extremely valuable for me and gave me a new perspective on myself, my business and everything I want to achieve with my furniture. I can't thank you enough for everything Al+Imo have done for me during this time and beyond. They always had an open ear and were approachable when I had a problem or couldn't get any further. They have always managed to shine with positivity and calm and to make you feel good about yourself and believe in a good business. You are amazing and I am so grateful, to got to know you guys!!!”

— Jakob, Furniture Maker Germany 

“My partner found the course and I was slightly more reluctant at first. I’d worked in production roles before and I thought having worked for other companies I’d have a vague idea of how to run a business. But now having done the course it’s shown me that working for someone else it’s not the same as working for yourself - it’s totally different. I’ve learned a lot through this course, especially the website side of things - using the internet is one thing, but making it work for you is a concept I knew nothing about so that’s been the biggest help for me.”

— Chris, Furniture Maker AUS

“I guess I now have you guys to blame for having two businesses not one - I just feel like I wish I'd had this course at the very start of my existing business. I feel like for those who have new businesses, you’re so lucky to be starting here.”

— Reioni, Furniture Designer + Upholster AUS  

“Thank you thank you!! You have been so generous with your time and expertise, while juggling everything else in your life. I know it can’t have been easy, but I’m so grateful for how you’ve poured into all of us, been so supportive and provided so many resources for us to succeed. Solo business can be extremely lonely and confusing, so it has been so refreshing to feel there is someone in my corner cheering me on, who is walking the same journey (and is quite a few paces ahead). Thank you! For anyone considering this course, you could not find a more supportive community than what Al and Imo are intentionally building through this course. The coursework is extremely practical and the resources provided have been invaluable to my business. I feel a lot more self-assured having done this course and am excited about building the life I want through my business. I am sure I will be coming back to the course and applying it in my business for years to come.”

— Phoebe, Artist AUS

“I just wish I'd had this course six years ago, because I’ve just been winging it the whole time without anyone to ask advice from, you kinda get to know other makers along the way but you don’t feel comfortable asking them some of the questions like what they charge and stuff like that - you’re pretty much on your own and that’s frustrating. So it’s pretty awesome what you’ve created and a very unique course. It’s been great to be able to ask those questions and I have definitely benefited from it.”

— Liam, Established Furniture Maker / Business Owner AUS

“Honestly cannot thank you enough for all your time and hard work you put into this course! At the start of the year I was feeling so lost in what direction to go and this came just at the right time. The two of you are so genuine in wanting to help others achieve that I felt so guided and held the whole way. Its incredibly inspiring to see how you live and work and you've laid out the course so that achieving my work-life dream doesn't feel so out of reach and unrealistic. Always loved your motto Good Design for Good People and you two are two BLOODY good people!! Thank you again, feel ready to tackle everything!”

— Loretta, Ceramicist AUS

“We got so much out of this course. We’ve been running a business for a long time without any marketing and I don’t think we realised how much went into that side of things. We had no idea about branding, marketing. We thought we’d just wing it and it would happen naturally but it didn’t and we realised we needed more information and guidance. The niching down part of the course has really got us both on the same page and given us a direction to follow - which has made our branding easier and our brand story easier because it now all relates back to our pieces and makes sense. The Facebook group was really good for chatting with other people in the same position.” 

— Catherine + Jarrod, Furniture Makers AUS

“The community has been great as it can be a pretty solitary life and I get super lonely. I work away by myself so it’s nice to have you the group to bounce ideas around off and I’m really sad it’s ending but I hope we can all keep in touch.”

— Reioni, Furniture Designer + Upholster AUS  

“I definitely feel like the flow of information from module to module has been great. The website, SEO, processes and money side of things - without having the course I would just be years and years of trial and error - so that’s been really useful. Being able to ask questions, get feedback, see other people’s questions and know that other people have struggles too has been really nice. Especially as I’m just starting out any thought I have about my business is a question of ‘how do I even start to approach that’. Knowing that I have lifetime access I know I can come back to this when I have questions I need answers for and the steps to do it are all there for me. I really enjoyed it.”

— Phoebe, Artist AUS

“If you're not sure how to start, I couldn't recommend the course enough. It will give you the confidence to get out there and do it! Al + Imo are great people and very hardworking and knowledgeable, not only as makers but as business people. They are always available to help with any queries you may have.”

— Paul, Furniture Maker UK 

“In a world of over-information and over-stimulation, Al & Imo’s course is a truly unique offering that cuts through the noise. The course will help you with your business and, no doubt, your work/life balance. They teach you things that it takes years to learn and set you up to make better, more considered products, services, and decisions.”

— Jesse & Samantha

“Thank you guys, we’ve had a very positive experience. I think the branding and website is where we got a lot of value and that’s where we feel most grateful for the course content. I really enjoyed when people posted in the private Facebook group”

— Stephanie, Furniture Business AUS

“Thank you guys so much, you’ve been amazingly helpful and I am so glad we have lifetime access to the course because depending on where we are on our journey it’s pretty key to be able to go back and forth and tap back in where required. The niching down in early days set a really good trajectory for me. Being just in the beginning phase of my business it felt like sometimes I was a bit behind in the coursework because things didn’t yet apply to me but I can see how it will catch up going forward - like quoting a job and those things that are just starting to happen now. I put my new logo on my first invoice today, it looked bloody great and my customer was really impressed. It felt like progress. It’s all onwards and upwards from here”.


— Carleigh, Furniture Maker  AUS

“The community, integrations, and how it all just flows from one module to the next. It’s been a great foundation and now I can see where I need to go. I needed to shift my focus and not get too far ahead of myself and just go back to the basics. Working through the course things have just been clicking. There are a few things I had to tweak a little bit but it completely works for me and my business based in the US”.

— Lindsey, Furniture Maker US

“There were lots of really good things, one thing I really loved was how the course just melted from one module to the next and then it all made sense. Starting with the whole ‘why’ and doing this from the beginning I stopped resenting my business, the time it takes and started to really celebrate the money and the work that was coming in - so that was a really amazing feeling.

— Reioni, Furniture Designer + Upholster AUS

This is the best investment I've made in myself and my current/future business. I'm sure I'll revisit the modules for years as I grow and grow. You both shared everything you know so candidly and I felt so supported in every question or thought that I had. This was such an enjoyable experience, I didn't want it to end. I'm looking forward to seeing how all the other makers flourish, I have loved being a part of such a like-minded community. Worth every $! Thank you!

— Reioni, Furniture Designer + Upholster AUS 

 
 

Successful Furniture Makers
module by module.

You’re only 8 modules away from creating your dream life.

You’ll have lifetime access so you can work through the course at your own pace.

 

  • This is where you’ll figure out your dream customer, your ideal price point and map out the plan for your furniture making business.

  • By the end of this module you will have refined your branding to attract your ideal client at your ideal price point and you’ll have a clear idea of what language to use to educate your potential customers to invest in you.

  • By the end of this module you will have implemented our blueprint business processes so you can spend more time refining your furniture making skills and avoid the admin overwhelm.

  • This is where you go from a hobby to a business. By the end of this module you will have the money side of your business set up and will feel confident quoting, taking payments and tracking expenses.

  • Learning how to shoot your own content confidently will save you thousands of dollars. In this module you will learn how to style & photograph your products to sell online. (And yes, you can even use your iPhone).

  • In this module you will create / update your website. You will know exactly what to put on your website to attract your ideal customer and you will understand & implement organic SEO techniques so you can sell direct to customer.

  • In this module you will implement our seamless customer service strategy and email sequences from initial enquiry all the way through to post-delivery.

  • We’ll be diving into email marketing, social media, PR and collaboration. By the end of this module you will have a content marketing strategy to drive traffic to your website that you can replicate over and over again.

 
 
 
 

When you enrol in Successful Furniture Makers you’ll get:

 
 

skills

The skills to run an online furniture making business so you can quit your day job, have full control of your schedule, and make money doing work you love.

processes

Side-step the 'figuring it out' by implementing our business processes, so you have more time to refine your making skills.

strategy

Learn how to market your business online to generate more leads so you can pick & choose the jobs that excite you.

community

Become a part of a supportive community of like minded makers who want to give and receive help, information, support and encouragement along the way.

 

We’ve designed the course to build from the ground up, work through each lesson before moving onto the next.

We do this to protect your time, attention and focus while sparing you from the intense overwhelm that stops most would-be business owners in their tracks.

 

Questions your fellow makers have asked before gaining their access.

 

  • ABSOLUTELY! In essence this is a business and marketing course and all of the processes and strategy can be applied to other making businesses.

    The reason we’ve called it “Successful Furniture Makers” is because we believe that niching down helps to attract your ideal customer.

    We’ll chat all about this in the course.

  • If you want to learn and level up your business this course is absolutely for you. This is a business and marketing designed specifically for furniture makers. Come and join our community of supportive creatives!

  • Yes and remember you have lifetime access so that you can work through at your own pace.

  • Absolutely! This course is available worldwide. As long as you have an internet connection. Please note that the modules will be released every Monday Melbourne, Australia time.

  • The enrolment fee is per person and I kindly request that, with integrity, you do not share your login and password details.

    If our system detects multiple logins from different IP addresses, you will lose access to the course.

 
 

Still “thinking about it”?

You should give Successful Furniture Makers a shot if you’re motivated by of the following:

 

  • You want to wake up everyday and get paid to make things that you love.

  • You want to successfully run your furniture making business with confidence and passion with a growth mindset.

  • You want to free up as much time as possible to focus on refining your skills as a maker, or spending time with your friends and family.

That’s why you are motivated beyond measure to invest in setting up, refining and launching your furniture making business that will dramatically alter the rest of your life and career.

We cannot wait to share our business blueprint with you.

Starting our furniture making business literally changed our lives. We went from working jobs we didn’t love and living for the weekends to creating a profitable and successful business where we get to wake up every morning and make things that we love.


More than anything else, we want to share that with you today.


If you’re just starting out, need a helping hand or just searching for a motivated community of makers, you owe it to yourself to at least take a risk-free plunge to see what your life looks like as a successful and profitable furniture maker.


Should you choose to join us, we personally guarantee that the information you learn in this course will be completely and utterly life-changing for you and your family.


We look forward to meeting you personally inside Successful Furniture Makers. 


Cheers, 
AL + IMO